Citrus Label Tour Dedication at Florida Southern College
Mar 10, 2017
2:30 pm - 3:00 pm
A new way to experience central Florida’s rich citrus history is here. The Citrus Label Tour of Polk County is a unique driving experience featuring enlarged and reproduced citrus labels on various buildings around Polk. The Florida Southern College Citrus Label Tour Dedication will take place on March 10.
The latest stop on the Citrus Label Tour will be added when the Moccasin label is unveiled at The Sarah D. and L. Kirk McKay, Jr. Archives Center, located at the Florida Southern College campus in Lakeland.
This driving experience explores part of the historic marketing portion of citrus through the artistic labels that once adorned the old wooden crates used to ship the fresh fruit off to northern markets in the early 1900s. Enlarged reproductions of these vintage labels will be found on various buildings and sites throughout the county.
A partnership between the Florida Citrus Hall of Fame, Visit Central Florida and the Polk County History Center’s History and Heritage Trail inspired the creation of the Citrus Label Tour of Polk County.