In this section, travel, tourism and hospitality industry related Polk County businesses will find information about Polk County Tourism & Sports Marketing (known outside the county as Visit Central Florida) initiatives, partnership opportunities, career opportunities, partner news and information on use of the Visit Central Florida logo. 

If you are a journalist seeking to visit Polk County please contact Kelly Rote at 863-551-4707.

New Co-Op Program Available for Partners

At last week’s Marketing Committee Meeting, Visit Central Florida unveiled a brand new co-op sales and advertising program for partners to participate in for the new Fiscal Year. This program gives partners the opportunity to attend trade shows, participate in brochure distribution and partner on advertising opportunities in key target markets, for a reduced rate. Many of the advertising opportunities are going fast, so please contact Kris Keprios (make name clickable with link to email address) for more information. 

View the CO-OP Advertising Opportunities Packet

To sign up for advertising opportunities, click here

New Partner Participation Opportunities

PCTSM is offering opportunities for our partners to participate in several travel shows targeting leisure travelers in specific geographic markets beginning in January, 2020.  Partners can either join PCTSM staff at the shows or participate in our brochure distribution program where partner brochures will be distributed at consumer travel shows.   Both programs are available for a participation fee and detailed instructions are attached.  All partners are responsible for their own travel expenses.  Interested partners must complete the application form, attach payment and return it to Elizabeth Lineberger by the noted due date.  

Leisure Travel Sales

Meetings & Conventions

Certified Ambassadors of Tourism and Sports

Certified Ambassadors of Tourism and Sports (CATS) is Visit Central Florida’s innovative program to train locals and hospitality professional. This program is the first to unify visitor experience on a county wide level. Our goal for the CATS is to learn, experience and share Polk County and all it has to offer. CATS will influence and encourage visitors to enjoy Polk County. 

Find out how to become a CATS on our Visitor Information Center page.

Tourism Talks Email

Tourism Talks is a weekly email from Tourism and Sports Marketing staff. Stay up on industry news, local events that may be of interest to your guests, marketing initiatives, ways to get involved and much more.

All fields are required.