In this section, travel, tourism and hospitality industry related Polk County businesses will find information about Polk County Tourism & Sports Marketing (known outside the county as Visit Central Florida) initiatives, partnership opportunities, career opportunities, partner news and information on use of the Visit Central Florida logo. 

If you are a journalist seeking to visit Polk County please contact Kelly Rote at 863-551-4707.

Certified Ambassadors of Tourism and Sports (CATS)

CATS is Visit Central Florida’s innovative program to train locals and hospitality professional. This program is the first to unify visitor experience on a county wide level. Our goal for the CATS is to learn, experience and share Polk County and all it has to offer. CATS will influence and encourage visitors to enjoy Polk County. 

Find out how to become a CATS on our Visitor Information Center page.

Tourism Talks Email

Tourism Talks is a weekly email from Tourism and Sports Marketing staff. Stay up on industry news, local events that may be of interest to your guests, marketing initiatives, ways to get involved and much more.

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