Central Florida's Polk County Tourist Development Council's primary objective is to increase overnight stays in Polk County accommodations and enhance the county’s economic climate.

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TDC Board

Tourist Development Council (TDC) Board members must derive a portion of their income, or be employed in a business that deals directly with tourists, has an extensive knowledge of or background in the marketing and/or sales of tourism goods or services. Examples of such businesses would include attractions, restaurants, museums, hospitality education and other businesses, which cater to tourists.

Meeting Dates

Tourist Development Council Members

Martha Santiago, Committee Chair and County Commissioner

Stephanie Madden, Municipality
Becky Helms, Tourism Industry
Desiree Howell, Accommodations
Brad Dantzler, Municipality
Shemil Bailey, Accommodations
John Loute, Accommodations
Jackie Johnson, Tourism Industry
Ron Myers, Tourism Industry

TDC Marketing Committee

Tourist Development Council (TDC) Marketing Committee meets six times per year, or as needed, to advise and assist staff in developing the marketing plan, identify and analyze potential target markets, marketing strategies and tactics.

Meeting Dates

Marketing Committee Members

Jackie Johnson, Committee Chair, Lakeland Chamber of Commerce/Lakeland CVB

Desiree Howell, Vice Chair, Courtyard by Marriott Winter Haven

Christopher Follenus, Balmoral Resort
Greg Gibson, SUN 'n FUN/Aerospace Center for Excellence 
Victoria King, Florida Southern College
Meri Mass, Polk Arts Alliance
John Oney, RP Funding Center
Stephan Rice, TownePlace Suites by Marriott Lakeland
Erica Smith, Bok Tower Gardens
Julie Townsend, Lakeland Downtown Development Authority
Katie Worthington, Greater Winter Haven Chamber of Commerce
Myrtice Young, Polk County History Center

Arts, Culture and Heritage Committee

Tourist Development Council's Arts, Culture, and Heritage (ACH) Committee meets six times per year, or as needed, to advise and assist staff with arts and culture marketing strategies. This committee will also make recommendations as to the sponsorship of special events that are related to arts and culture.

ACH Sponsorship Info. Meeting Dates

ACH Committee Members

Brad Dantzler, Committee Chair, Winter Haven City Commissioner and TDC Board Member

Becky Helms, Vice Chair and TDC Board Member, Tourism Industry

Margaret R. Barthe, Retired
Jennifer Bush, Publix Supermarkets
Richard DeAngelis, Red Door Wine Market
James Malless, Wiley-Malless, LLC 
Tina Peak, City of Lake Wales
Robert Puterbaugh, Peterson & Myers, P.A.
Sara Roberts McCarley, Lakeland City Commissioner
Deanna Rhodes-Tanner, Food Partners, Inc.
Cindy Rodriguez, Polk Arts Alliance
Harriet Rust, Davenport Creative Arts and Cultural Alliance
Robert Tate, Florida Southern College

TDC Sports & Special Events Committee

Tourist Development Council (TDC) Sports & Special Events Committee meets six times per year, or as needed, to advise and assist staff with marketing, recruiting and hosting sports and special events. The committee will make recommendations as to the sponsorship of special events.

Meeting Dates

SSE Committee Members

Ron Myers, Committee Chair

Nathan Boudreaux, USA Water Ski & Wake Sports
Tony Camarillo, 
RP Funding Center
Bob Crowley, USA Waterski
Bob Donahay, City of Lakeland
Travis Edwards, City of Winter Haven
Gene Engle, Gene Engle Realtor
Terrell Griffin, Haines City Parks & Recreation 
Desiree Howell, Courtyard by Marriott Winter Haven
Jackie Johnson, Lakeland Convention & Visitor Bureau
John Loute, Fairfield Inn & Suites by Marriott Lakeland
Darren Richie, Webber International University
Bing Tyus, Polk State College
Dan Talbot, Polk County Public School
Drew Watson, Southeastern University 
Shelly Wilkes, Lakeland Magic
Katie Worthington, Greater Winter Haven Chamber of Commerce