Impact of Tourism in Polk County

National Travel and Tourism Week is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses and personal well-being. 

This year’s celebration, which will take place May 6 – 12, 2018, marks the 35th anniversary of the 1983 congressional resolution that established NTTW.

Join Visit Central Florida (Polk County Tourism and Sports Marketing) in celebrating the week as well as those hardworking professionals that help our local tourism industry thrive.

Did You Know?

  • More than 14,000 in Polk County are employed due to tourism.
  • More than $1.5 billion in Polk County sales are from the tourism industry.
  • For every $1 invested in tourism and sports marketing, $214 is returned to the economy.
  • Polk County and its municipalities receive $25.6 million from state sales tax revenue sharing, just from tourists alone.
  • Polk County is the state’s leader in hosting amateur sporting events, a $138 million industry for Polk County. Last year, Polk County Tourism and Sports Marketing brought in 246 events, resulting in 580 event days and bringing 286,000 event visitors to Polk County. 

What Do These Numbers Mean for Polk County Citizens?

The Tourism and Sports industry saves each household $1,735 per year in taxes. 

The Terrace Hotel
The Terrace Hotel

We say thank you to everyone working in the tourism and hospitality industry. Your contributions keep our economy going strong.

Planning a Summer Staycation?

Explore everything Polk County has to offer this summer by visiting a few places you've never been. 

Top Attractions Top History Trail Stops Top Places to Take Kids Top Lake Activities
Poster Image for Planning a Central Florida Vacation