Coronavirus (Covid-19) Information and Resources for Travelers
Central Florida vacations - Things to do in Central Florida

About Polk County

Plan A Trip

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and Frank Lloyd Wright’s 13 structures at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

About Safari Wilderness

Who We Are and What We Do

Polk County Tourism and Sports Marketing (PCTSM) – known outside the county as Visit Central Florida – is a division of Polk County Government.

About Bok Tower Gardens

As Polk County’s official tourism and sports marketing organization, PCTSM promotes Polk County as a tourist destination to increase visitation to Polk County and to generate revenue from the tourist development tax. Tourism is the state’s number one industry, and one of Polk County’s top three industries. The revenue it generates helps to fund the sales and marketing operations of PCTSM as well as the development, and improvement, of infrastructure used to attract tourists. Tourism strengthens Polk County’s economy by creating jobs, new revenue and a better quality of life.

Central Florida’s Polk County Sports Marketing (PCSM)

It is the mission of Central Florida’s Polk County Sports Marketing to promote tourism and economic development through sports.

Soccer At Lake Myrtle Sports Park Auburndale Fl

Central Florida’s Polk County Sports Marketing focuses on developing new events, recruiting sports activities, assisting existing sports events and marketing recreation and leisure activities.

PCSM is the only organization in the state to earn both the Sports Organization of the Year award from the Governor’s Council on Physical Fitness and the Florida Sports Foundation’s Sports Commission of the Year Award. PCSM has also been recognized as the Sports Organization of the Year by both the Independent Softball Association and Youth Basketball of America.

LEARN & DISCOVER

Spend a Weekend in Lakeland

Spend a Weekend in Lakeland

We’ve published a video on YouTube showing how much fun a weekend in Lakeland, FL can be for you and...

See Details
2 kids on roller coaster during LEGOLAND Florida Piratefest Weekend

Top 10 Reasons to Visit LEGOLAND Florida in 2021

In honor of LEGOLAND Florida Resort celebrating it’s 10th birthday in 2021, we’re giving you the top 10 reasons to...

See Details
2 kids dressed as pirates at LEGOLAND Florida Water Park

1 Day 2 Park Promo at LEGOLAND Florida

Get more out of your family vacation with a 1 Day 2 Park Promo at LEGOLAND Florida this January –...

See Details
4 kids shooting arrows at Westgate River Ranch Resort near Lake Wales, FL

Family-Friendly Central Florida Spring Break Ideas

We’ve put together a Top 10 Family-Friendly Central Florida Spring Break Ideas for 2021. We hope to see you and...

See Details
Events in Central Florida

SUN ‘n FUN Aerospace Expo

SUN ‘n FUN Aerospace Expo is BACK in 2021 and we are excited about this highly anticipated spring event, April...

See Details
Experience Lakeland & Winter Haven

50+ Ways to Experience Lakeland & Winter Haven

Here’s an easy way to plan your next trip to Central Florida – 50+ Ways to Experience Lakeland & Winter...

See Details
Couple at Bok Tower Gardens in Lake Wales, photographed by Maddness Photography LLC

Valentine’s Day in Central Florida

With the day of love quickly approaching, it is that time to book appointments, make reservations, and solidify your plans...

See Details
Harborside Restaurant is a great option for waterfront dining in Central Florida, located on Winter Haven's Lake Shipp

Waterfront Dining in Central Florida

If you’re looking for waterfront dining in Central Florida, consider visiting Winter Haven. This “Chain of Lakes” city, has lakes...

See Details
Family taking selfie in front of LEGO Movie World

Spend a Weekend in Winter Haven

Ready to book a family-friendly weekend getaway? Here’s a list of 6 exceptionally fun things to during weekend in Winter...

See Details
woman's face mural in Winter Haven on 3rd St SW IG meganjwells

Murals in Winter Haven

We’ve put together a list of popular murals in Winter Haven and hope you can visit at least a few...

See Details
water ripples used as email signup background

Subscribe to

EMAIL LIST

Join our email list and stay up to date with all the great things happening in Florida’s Sweetest Spot.