Welcome To

VisitCentral
Florida

LAKELAND • WINTER HAVEN

 

Are you ready to explore Central Florida?Looking for fun? Central Florida’s Polk County has you covered. A wide array of things to do and see, including attractions, local restaurants, nature parks and hiking trails, boutique shops and museums.

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and Frank Lloyd Wright’s 13 structures at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

Let’s explore Central Florida.

Don’t forget to book a stay . Stay connected through Facebook for all of our events

The Real Florida Magic is here in Central Florida, a region of 15 charming communities, including Lakeland and Winter Haven, that are filled with natural beauty and surprising discoveries. From historic gems, extraordinary attractions and thrilling theme parks to epic outdoor adventures, a vacation here feels worlds away, yet is still close to Orlando.

Plan A Trip

SEE & DO

From incredible outdoor adventures to legendary attractions, there’s always something magical to discover.

  • Arts & Culture

    couple viewing piece of art at polk museum of art

  • Attractions

    Kids on the great lego race ride at LEGOLAND florida

  • Family Fun

    Children feeding llama at Safari Wilderness

  • Gardens & Parks

    Carillon Tower at Bok Tower Gardens in Lake Wales

  • Nature & Hiking

    Hiking Trail, Circle B Bar Reserve in Lakeland, FL

  • U-Pick, Farm & Food Tours

    Soft serve ice cream, orange and tangerine juice, pecans, oranges and strawberries at Ridge Island Groves. Florida Citrus Makes a Great Christmas Gift
SEE ALL

EVENTS

Looking for even more magical experiences? Check out our upcoming featured events for 2025.

Jan

24

Lakeland Pigfest

Lakeland Pigfest

Annual 2-day BBQ festival at SUN 'n FUN Expo Campus in Lakeland.

SEE DETAILS

Jan

25

cowboy on a bull during Saturday Night Rodeo at Westgate River Ranch Resort

Saturday Night Rodeo

Yee-haw! 8 seconds may not seem like a long time, but when you're watching a…

SEE DETAILS

Feb

07

First Friday

Lakeland First Friday

Downtown shops and restaurants will be open late. Don’t miss the Makers Market, featuring local…

SEE DETAILS

Feb

08

AGB Grand Opening

The Ashley Gibson Barnett Museum of Art at Florida Southern College Grand Opening

The Ashley Gibson Barnett Museum of Art (The AGB) at Florida Southern College (FSC) is…

SEE DETAILS

Feb

22

Publix Field view

Detroit Tigers Spring Training

Catch at Detroit Tigers Spring Training game in Lakeland this February & March.

SEE DETAILS

Mar

28

Downtown Lake Wales in the evening

Lake Wales Live

The Lake Wales live series returns in the New Year to ignite Downtown Lake Wales.…

SEE DETAILS
SEE ALL

LEARN & DISCOVER

Couple at Bok Tower Gardens in Lake Wales, photographed by Maddness Photography LLC

Valentine’s Day in Central Florida

With the day of love quickly approaching, it is that time to book appointments, make reservations, and solidify your plans...

See Details
Barbecue Festivals in Central Florida

Barbecue Festivals in Central Florida

A new year signals the return of barbecue festivals in Central Florida. You’ll find several opportunities to experience mouthwatering barbecue...

See Details
family of four walking in front of Bok Tower Gardens in Lake Wales, FL. One of the 50+ ways to experience Lakeland & Winter Haven

50+ Ways to Experience Lakeland & Winter Haven

Here’s an easy way to plan your next trip to Central Florida – 50+ Ways to Experience Lakeland & Winter...

See Details
LEGO fireworks over lake at during Holidays at LEGOLAND

Celebrate New Years Eve in Central Florida

Sure, you could sit home gorging on potato chips and watch Ryan Seacrest. But if you’d rather get out and...

See Details
Dining room at the terrace grille at the terrace hotel in Lakeland, Florida

Restaurants Open on Christmas Day

A delicious, stress-free meal is what vacationing is all about. Not on vacation, and live in (or near) Lakeland, Winter...

See Details
Family standing in front of a LEGO Christmas tree at LEGOLAND Florida's holiday light display.

Best Holiday Light Displays in Central Florida

Whether you’re a local or just visiting Central Florida’s Polk County this holiday season, the sweet options for enjoying Christmas...

See Details
SEE ALL

DEALS & SPECIALS

See our featured special offers and discounts from a range of hotels and local attractions. Purchase Discount Attraction Tickets or sign up for our exclusive Sunshine Savings Pass for even greater savings.

Lakefront pool at the Courtyard by Marriott Winter Haven

Visit Central Florida Exclusive Rate!

Get 18% off the best available rate at the stunning Courtyard Winter Haven. Just across from Peppa Pig…

VIEW DEAL
Camp Margaritaville Resort Aerial

Stay Longer and Save

Book 7 nights at Camp Margaritaville cabins and RV sites, and get the 7th at no extra charge!

VIEW DEAL
$3 Off Admission

$3 Off Admission

Visit the beautiful Bok Tower Gardens, one of Florida's original attractions.

VIEW DEAL
Central Florida tourism photo of Grove Roots Brewing Company in Winter Haven. Local craft brewery and taproom inspired by Central Florida's historic citrus culture. Visit Grove Roots Brewing Co. at 302 3rd St SW, Winter Haven, FL 33880.

Craft Beer Savings

Get sweet craft beer savings and win awesome prizes with the Adventure on Tap: Craft Beer Pass!

VIEW DEAL
SEE ALL
water ripples used as email signup background

Subscribe to EMAIL LIST

Join our email list and stay up to date with all the great things happening in Central Florida.