VisitCentral
Florida

LAKELAND • WINTER HAVEN

The Real Florida Magic is here in Central Florida, a region of 17 charming communities, including Lakeland and Winter Haven, that are filled with natural beauty and surprising discoveries. From historic gems, extraordinary attractions and thrilling theme parks to epic outdoor adventures, a vacation here feels worlds away, yet is still close to Orlando.

Plan A Trip

SEE & DO

From incredible outdoor adventures to legendary attractions, there’s always something magical to discover.

Arts & Culture
Attractions
Family Fun
Gardens & Parks
Nature & Hiking
U-Pick, Farm & Food Tours

SEE ALL

EVENTS

Looking for even more magical experiences? Check out our upcoming featured events for 2025.

Nov

26

Merry and Bright in Bartow

Celebrate the spirit of the season with a specially curated tour of the Festival of…
See Details
Nov

29

Saturday Night Rodeo

Yee-haw! 8 seconds may not seem like a long time, but when you're watching a…
See Details
Dec

05

Lakeland First Friday

Downtown shops and restaurants will be open late. Don’t miss the Makers Market, featuring local…
See Details
Dec

06

Holidays at LEGOLAND Florida

Select dates, through December 31, Celebrate your holidays the LEGOLAND® way.
See Details
Dec

20

Cypress Gardens Water Ski Show

Cypress Gardens Water Ski Team hosts a free, monthly show-ski event at Lake Silver in…
See Details

SEE ALL

LEARN & DISCOVER

Holidays at Bok Tower Gardens

Holidays at Bok Tower Gardens is an annual celebration and features over a month of special activities and events for...
See Details
Holiday Happenings in Central Florida

A comprehensive guide to festive events and activities taking place throughout Polk County during the holiday season. Visitors and locals alike can explore a diverse array of celebrations, from dazzling light displays and Christmas parades to holiday markets and themed performances. The guide highlights beloved annual events such as the LEGOLAND Florida Resort’s “Holidays at LEGOLAND,” festive happenings at Bok Tower Gardens, and winter wonderlands in local towns, ensuring there’s something for everyone to enjoy.
See Details
Thanksgiving Vacation Rentals in Central Florida

Thanksgiving Vacation Rentals Thanksgiving marks the start of the holiday season, and soon the air will be filled with Christmas...
See Details
Dining Out for Thanksgiving in Central Florida

November ushers in the holidays with the anticipation of family, fun, and food! Along with traditional and unique Thanksgiving vacation...
See Details
Top 5 Spooky Experiences in Central Florida

Central Florida is known for its sunny skies, beautiful lakes, theme parks, and vibrant culinary scene, but did you know...
See Details
The Legend of Spook Hill

Lake Wales is known for its citrus groves, charming downtown, and iconic Singing Tower; however, the “Crown Jewel of the...
See Details

SEE ALL

DEALS & PASSES

From colorful murals to mouthwatering BBQ and refreshing craft brews, our free Visit Central Florida Passes help you experience the best of Polk County like a local.

Mural Magic Pass

Explore the art that brings our communities to life. Visit stunning murals across the county, snap photos, check in, and earn rewards along the way.
Explore the Mural Magic Pass
Adventure On Tap: Central Florida Beer Pass

Discover local breweries and sip your way through Polk County. Enjoy exclusive discounts and earn prizes when you check in.
Get the Beer Pass
Fire & Flavor BBQ Pass

Follow the scent of smoky perfection and taste your way through Polk County’s best BBQ joints while saving along the way.
Explore the BBQ Trail
Sunshine Savings Pass

Enjoy exclusive deals and discounts from local attractions, restaurants, and shops — perfect for exploring more for less!
See All Savings