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LAKELAND • WINTER HAVEN

Are you ready to explore Central Florida?Looking for fun? Central Florida’s Polk County has you covered. A wide array of things to do and see, including attractions, local restaurants, nature parks and hiking trails, boutique shops and museums.

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and Frank Lloyd Wright’s 13 structures at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

Let’s explore Central Florida.

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The Real Florida Magic is here in Central Florida, a region of 17 charming communities, including Lakeland and Winter Haven, that are filled with natural beauty and surprising discoveries. From historic gems, extraordinary attractions and thrilling theme parks to epic outdoor adventures, a vacation here feels worlds away, yet is still close to Orlando.

Plan A Trip

SEE & DO

From incredible outdoor adventures to legendary attractions, there’s always something magical to discover.

  • Arts & Culture

    couple viewing piece of art at polk museum of art

  • Attractions

    Kids on the great lego race ride at LEGOLAND florida

  • Family Fun

    Children feeding llama at Safari Wilderness

  • Gardens & Parks

    Carillon Tower at Bok Tower Gardens in Lake Wales

  • Nature & Hiking

    Hiking Trail, Circle B Bar Reserve in Lakeland, FL

  • U-Pick, Farm & Food Tours

    Grapefruit slice at Golden Ridge Groves
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EVENTS

Looking for even more magical experiences? Check out our upcoming featured events for 2025.

  • Dec

    13

    Rodeo at Westgate River Ranch
    Saturday Night Rodeo

    Yee-haw! 8 seconds may not seem like a long time, but when you're watching a…

    See Details
  • Dec

    13

    LEGO Santa and LEGO Gingerbread man standing outside LEGOLAND Florida Resort main entrance.
    Holidays at LEGOLAND Florida

    Select dates, through December 31, Celebrate your holidays the LEGOLAND® way.

    See Details
  • Dec

    20

    Cypress Gardens Water Ski Team
    Cypress Gardens Water Ski Show

    Cypress Gardens Water Ski Team hosts a free, monthly show-ski event at Lake Silver in…

    See Details
  • Jan

    02

    First Friday
    Lakeland First Friday

    Downtown shops and restaurants will be open late. Don’t miss the Makers Market, featuring local…

    See Details
SEE ALL

LEARN & DISCOVER

  • 2 females shopping for Lakeland themed t-shirts inside Scout & Tag in Lakeland, FL
    Central Florida Holiday Gift Guide

    Discover the ultimate Central Florida Holiday Gift Guide featuring unique local shops, handmade gifts, and festive experiences perfect for everyone...

    See Details
  • Family standing in front of a LEGO Christmas tree at LEGOLAND Florida's holiday light display.
    Best Holiday Light Displays in Central Florida

    Whether you’re a local or just visiting Central Florida’s Polk County this holiday season, the sweet options for enjoying Christmas...

    See Details
  • Entrance to Bok Tower Gardens decorated for the holidays
    Holidays at Bok Tower Gardens

    Holidays at Bok Tower Gardens is an annual celebration and features over a month of special activities and events for...

    See Details
  • Holiday Happenings in Central Florida
    Holiday Happenings in Central Florida

    A comprehensive guide to festive events and activities taking place throughout Polk County during the holiday season. Visitors and locals...

    See Details
  • Family at breakfast in Balmoral vacation rental
    Thanksgiving Vacation Rentals in Central Florida

    Thanksgiving Vacation Rentals Thanksgiving marks the start of the holiday season, and soon the air will be filled with Christmas...

    See Details
  • Dining out for Thanksgiving in Central Florida
    Dining Out for Thanksgiving in Central Florida

    November ushers in the holidays with the anticipation of family, fun, and food! Along with traditional and unique Thanksgiving vacation...

    See Details
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DEALS & PASSES

From colorful murals to mouthwatering BBQ and refreshing craft brews, our free Visit Central Florida Passes help you experience the best of Polk County like a local.

  • Mural Magic Pass
    Mural Magic Pass

    Explore the art that brings our communities to life. Visit stunning murals across the county, snap photos, check in, and earn rewards along the way.

    Explore the Mural Magic Pass
  • Adventure On Tap: Central Florida Beer Pass
    Adventure On Tap: Central Florida Beer Pass

    Discover local breweries and sip your way through Polk County. Enjoy exclusive discounts and earn prizes when you check in.

    Get the Beer Pass
  • Fire & Flavor BBQ Pass
    Fire & Flavor BBQ Pass

    Follow the scent of smoky perfection and taste your way through Polk County’s best BBQ joints while saving along the way.

    Explore the BBQ Trail
  • Sunshine Savings Pass
    Sunshine Savings Pass

    Enjoy exclusive deals and discounts from local attractions, restaurants, and shops — perfect for exploring more for less!

    See All Savings
SEE ALL
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