Polk County Tourism and Sports Marketing (PCTSM), known outside of the area as Visit Central Florida, has selected a new Tourism Sales Representative for Meetings, Conventions and Events after Carol DeHaven, who held the position for 16 years, retired at the end of May following a stellar 37 year career with Polk County. Al Snow, who has been with PCTSM for four and a half years in the position of Communications Specialist, has been selected for the position.
In his new role, Snow will be responsible for business development and execution of meetings, conventions and special events in Polk County, plus oversight of marketing strategies for outdoor recreation tourism segments including fishing, golf, hiking, nature/ecotourism and other outdoor pursuits. “Throughout his time with us, Al has been instrumental in the recruitment, planning and execution of several high-profile events such as the Florida SkillsUSA State Leadership and Skills Conference, the International Practical Shooting Confederation World Championships, the Southeastern Outdoor Press Association’s Annual Conference and most recently the 2016 Miss Florida Pageant,” said Polk County Tourism and Sports Marketing Director, Mark Jackson.
Prior to joining PCTSM, Snow spent more than 15 years working in the outdoor sports industry. He was the Manager of Event Marketing and Sponsorship for ESPN Outdoors where he handled all sponsorship negotiation, activation and event marketing for B.A.S.S., ESPN Outdoors and ESPN Saltwater Series television programming.
Snow worked directly with companies in the hunting, fishing and outdoor industries on their on-air advertising programs, in-show product placement and execution of activation programs at large scale events such as the Bassmaster Classic.
Prior to working for ESPN, Snow served as Director of Marketing and Public Relations for Fish and Fly Magazine and Golfweek and as Director of Marketing with the PGA TOUR. Snow, a graduate of Syracuse University, with a Bachelor of Arts in Economics, lives in Lakeland with his wife Corrine and their sons Connor and Griffin.