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Committee & Meetings

Central Florida’s Polk County Tourist Development Council’s primary objective is to increase overnight stays in Polk County accommodations and enhance the county’s economic climate.

Tourist Development Council (TDC) Marketing Committee meets six times per year, or as needed, to advise and assist staff in developing the marketing plan, identify and analyze potential target markets, marketing strategies and tactics.

Marketing Committee Members

  • Jackie Johnson, Committee Chair, Lakeland Chamber of Commerce/Lakeland CVB
  • Desiree Howell, Vice Chair, Courtyard by Marriott Winter Haven
  • Greg Gibson, SUN ‘n FUN/Aerospace Center for Excellence
  • Victoria King, Florida Southern College
  • Meri Mass, Polk Arts Alliance
  • John Oney, RP Funding Center
  • Stephan Rice, TownePlace Suites by Marriott Lakeland
  • Erica Smith, Bok Tower Gardens
  • Julie Townsend, Lakeland Downtown Development Authority
  • Katie Worthington, Greater Winter Haven Chamber of Commerce
  • Myrtice Young, Polk County History Center

MC Meeting Dates

Meetings are generally held on the 2nd Thursday, every other month at 9:00 a.m. at 2701 Lake Myrtle Park Rd., Auburndale, FL

  • November 14, 2019
  • January 9, 2020
  • March 12, 2020
  • May 14, 2020 via Zoom
  • July 9, 2020 via Zoom
  • September 10, 2020 via Zoom
  • November 12, 2020


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