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VisitCentral
Florida

LAKELAND • WINTER HAVEN

Are you ready to explore Central Florida?Looking for fun? Central Florida’s Polk County has you covered. A wide array of things to do and see, including attractions, local restaurants, nature parks and hiking trails, boutique shops and museums.

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and Frank Lloyd Wright’s 13 structures at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

Let’s explore Central Florida.

Don’t forget to book a stay . Stay connected through Facebook for all of our events

The Real Florida Magic is here in Central Florida, a region of 17 charming communities, including Lakeland and Winter Haven, that are filled with natural beauty and surprising discoveries. From historic gems, extraordinary attractions and thrilling theme parks to epic outdoor adventures, a vacation here feels worlds away, yet is still close to Orlando.

Plan A Trip

SEE & DO

From incredible outdoor adventures to legendary attractions, there’s always something magical to discover.

  • Arts & Culture

    couple viewing piece of art at polk museum of art

  • Attractions

    Kids on the great lego race ride at LEGOLAND florida

  • Family Fun

    Children feeding llama at Safari Wilderness

  • Gardens & Parks

    Carillon Tower at Bok Tower Gardens in Lake Wales

  • Nature & Hiking

    Hiking Trail, Circle B Bar Reserve in Lakeland, FL

  • U-Pick, Farm & Food Tours

    Grapefruit slice at Golden Ridge Groves
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EVENTS

Looking for even more magical experiences? Check out our upcoming featured events for 2026.

  • Jan

    17

    Rodeo at Westgate River Ranch
    Saturday Night Rodeo

    Yee-haw! 8 seconds may not seem like a long time, but when you're watching a…

    See Details
  • Jan

    17

    LEGO NINJAGO Weekends
    LEGO NINJAGO Weekends

    Kids join their favorite heroes and "become a ninja" during LEGO NINJAGO Weekends at LEGOLAND…

    See Details
  • Jan

    23

    Lakeland Pigfest
    Lakeland Pigfest

    Annual 2-day BBQ festival at SUN 'n FUN Expo Campus in Lakeland.

    See Details
  • Jan

    31

    Florida's Citrus Festival logo
    Florida’s Citrus Festival

    Florida's Citrus Festival is a celebration of Polk County’s citrus heritage. Enjoy a new annual…

    See Details
  • Feb

    06

    First Friday
    Lakeland First Friday

    Downtown shops and restaurants will be open late. Don’t miss the Makers Market, featuring local…

    See Details
SEE ALL

LEARN & DISCOVER

  • Andy’s Drive-In Restaurant Winter Haven, FL
    Dining at Hidden Gems in Central Florida

    Whether you’re at home or on vacation, the age old questions of “What do you want to eat?” and “I...

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  • family of four walking in front of Bok Tower Gardens in Lake Wales, FL. One of the 50+ ways to experience Lakeland & Winter Haven
    50+ Ways to Experience Lakeland & Winter Haven

    Discover 50 exciting ways to be a tourist in Central Florida’s Polk County, from outdoor adventures and family attractions to...

    See Details
  • Barbecue Festivals in Central Florida
    Barbecue Festivals in Central Florida

    A new year signals the return of barbecue festivals in the BBQ Capital of Florida™. You’ll find several opportunities to...

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  • LEGO fireworks over lake at during Holidays at LEGOLAND
    Celebrate New Years Eve in Central Florida

    Sure, you could sit home gorging on potato chips and watch Ryan Seacrest. But if you’d rather get out and...

    See Details
  • 2 females shopping for Lakeland themed t-shirts inside Scout & Tag in Lakeland, FL
    Central Florida Holiday Gift Guide

    Discover the ultimate Central Florida Holiday Gift Guide featuring unique local shops, handmade gifts, and festive experiences perfect for everyone...

    See Details
  • Family standing in front of a LEGO Christmas tree at LEGOLAND Florida's holiday light display.
    Best Holiday Light Displays in Central Florida

    Whether you’re a local or just visiting Central Florida’s Polk County this holiday season, the sweet options for enjoying Christmas...

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DEALS & PASSES

From colorful murals to mouthwatering BBQ and refreshing craft brews, our free Visit Central Florida Passes help you experience the best of Polk County like a local.

  • Mural Magic Pass
    Mural Magic Pass

    Explore the art that brings our communities to life. Visit stunning murals across the county, snap photos, check in, and earn rewards along the way.

    Explore the Mural Magic Pass
  • Adventure On Tap: Central Florida Beer Pass
    Adventure On Tap: Central Florida Beer Pass

    Discover local breweries and sip your way through Polk County. Enjoy exclusive discounts and earn prizes when you check in.

    Get the Beer Pass
  • Fire & Flavor BBQ Pass
    Fire & Flavor BBQ Pass

    Follow the scent of smoky perfection and taste your way through Polk County’s best BBQ joints while saving along the way.

    Explore the BBQ Trail
  • Sunshine Savings Pass
    Sunshine Savings Pass

    Enjoy exclusive deals and discounts from local attractions, restaurants, and shops — perfect for exploring more for less!

    See All Savings
SEE ALL
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