Choose Everything!

Bok Tower Gardens
Bok Tower Gardens

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and the Frank Lloyd Wright “Child of the Sun” collection at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

Safari Wilderness
Safari Wilderness

Who We Are and What We Do

Polk County Tourism and Sports Marketing (PCTSM) – known outside the county as Visit Central Florida – is a division of Polk County Government.

As Polk County’s official tourism and sports marketing organization, PCTSM promotes Polk County as a tourist destination to increase visitation to Polk County and to generate revenue from the tourist development tax. Tourism is the state’s number one industry, and one of Polk County’s top three industries. The revenue it generates helps to fund the sales and marketing operations of PCTSM as well as the development, and improvement, of infrastructure used to attract tourists. Tourism strengthens Polk County’s economy by creating jobs, new revenue and a better quality of life.

Central Florida’s Polk County Sports Marketing (PCSM)

It is the mission of Central Florida’s Polk County Sports Marketing to promote tourism and economic development through sports.

Central Florida’s Polk County Sports Marketing focuses on developing new events, recruiting sports activities, assisting existing sports events and marketing recreation and leisure activities.

PCSM is the only organization in the state to earn both the Sports Organization of the Year award from the Governor’s Council on Physical Fitness and the Florida Sports Foundation’s Sports Commission of the Year Award. PCSM has also been recognized as the Sports Organization of the Year by both the Independent Softball Association and Youth Basketball of America.