Central Florida's Polk County Tourist Development Council's primary objective is to increase overnight stays in Polk County accommodations and enhance the county’s economic climate.

Annual Report

Poster Image for Polk County Tourism and Sports Marketing Annual Report 2017

ACH Sponsorship

Sponsorship applications for fiscal year 2018-2019 arts, cultural and heritage event sponsorship (covering events taking place October 1, 2018 through September 30, 2019) are being accepted now and the final submission deadline is Friday, April 20, 2018. All completed applications must be received at the PCTSM office by 4:00 p.m. that day – (applications must be in hand and not just postmarked by that date). Any applications received after that deadline will be ineligible for consideration.

2018 Sponsorship Timeline

  • January 29, 2018 – Applications available on Visit Central Florida (VCF) Website
  • February 27, 2018 – Application workshop at VCF Office (Morning Session)
  • March 21, 2018 – Application workshop at VCF Office (Evening Session)
  • April 20, 2018 – Application Deadline (Due by 4pm)
  • May 3, 2018 – Applications distributed to ACH Committee
  • June 18, 2018 – ACH Committee scoring deadline 
  • July 12, 2018 – ACH Meeting to finalize sponsorship amounts

Click blue buttons below for more information. 

Sponsorship Guidelines Sponsorship Application Scoring Matrix

TDC Board

Tourist Development Council (TDC) Board members must derive a portion of their income, or be employed in a business that deals directly with tourists, has an extensive knowledge of or background in the marketing and/or sales of tourism goods or services. Examples of such businesses would include attractions, restaurants, museums, hospitality education and other businesses, which cater to tourists.

Meeting Dates

Tourist Development Council Members

Melony Bell, Chairman and County Commissioner

Stephanie Madden, Municipality
Becky Helms, Tourism Industry
Desiree Chasse, Accommodations
Brad Dantzler, Municipality
Shemil Bailey, Accommodations
John Loute, Accommodations
Jackie Johnson, Tourism Industry
Ron Myers, Tourism Industry

TDC Marketing Committee

Tourist Development Council (TDC) Marketing Committee meets six times per year, or as needed, to advise and assist staff in developing the marketing plan, identify and analyze potential target markets, marketing strategies and tactics.

Meeting Dates

Marketing Committee Members

Jackie Johnson, Committee Chair

Jackie Johnson, Chair, Lakeland Chamber of Commerce/Lakeland CVB
Christopher Follenus, Balmoral Resort
Greg Gibson, SUN N FUN
Nancy Guran, Marriott
Desiree Howell, Marriott Properties at Lakeside Village
John Oney, RP Funding Center
Chase Sellmyer, Kanga Marketing
Shannon Serventi, LEGOLAND Florida Resort
Julie Townsend, Lakeland Downtown Development Authority
Mike Rodriguez, Lakeland Magic
Katie Worthington, Winter Haven Chamber of Commerce
Myrtice Young, Polk County History Center

Arts, Culture and Heritage Committee

Tourist Development Council (TDC) Arts, Culture, and Heritage Committee meets six times per year, or as needed, to advise and assist staff with arts and culture marketing strategies. This committee will also make recommendations as to the sponsorship of special events that are related to arts and culture.

FY 2018-2019 ACH Committee Sponsorship Timeline

January 29, 2018 – Applications available on VCF Website
February 27, 2018 – Application workshop at VCF Office (Morning Session)
March 21, 2018 – Application workshop at VCF Office (Evening Session)
April 20, 2018 – Application Deadline (Due by 4pm)
May 3, 2018 – Applications distributed to ACH Committee
June 18, 2018 – ACH Committee scoring deadline 
July 12, 2018 – ACH Meeting to finalize sponsorship amounts

Meeting Dates

ACH Committee Members

Melony Bell, Chairman and County Commissioner

Brad Dantzler, Vice Chair and Winter Haven City Commissioner & TDC Board Member

Richard DeAngelis, Red Door Wine Market
David Grisham, Attorney
James Malless, Wiley-Malless, LLC
Tina Peak, City of Lake Wales
Robert Puterbaugh, Peterson & Myers, P.A.
Harriet Rust, Davenport Creative Arts and Cultural Alliance
Deanna Rhodes-Tanner, Food Partners, Inc.
Cindy Rodriguez, Polk Arts Alliance
Robert Tate, Florida Southern College
Diana Webster-Biehl, Ramon Theatre
Myrtice Young (non voting member), Polk County History Center

TDC Sports & Special Events Committee

Tourist Development Council (TDC) Sports & Special Events Committee meets six times per year, or as needed, to advise and assist staff with marketing, recruiting and hosting sports and special events. The committee will make recommendations as to the sponsorship of special events.

SSE Committee Members

Ron Myers, Committee Chair

Desiree Chasse, Staybridge Suites
John Loute, TDC Board Member
Gene Engle, Gene Engle Realtor
Drew Gillan, Charter Communications
Bill Heath, Retired
Jackie Johnson, TDC Board Member and Lakeland Convention & Visitor Bureau
Nancy Guran, Fairfield Inn & Suites by Marriott
Travis Edwards, City of Winter Haven
Bing Tyus, Polk State College
Bob Crowley, USA Waterski
Dan Talbot, Polk County Public School
Cody McGhee, City of Auburndale
Ryan Pickles, City of Auburndale