Tourist Development Council (TDC) Marketing Committee meets six times per year, or as needed, to advise and assist staff in developing the marketing plan, identify and analyze potential target markets, marketing strategies and tactics.
Marketing Committee Members
- Randy Knapp, Committee Chair, Camp Margaritaville RV Resort
- Alexa Russo, Camp Margaritaville RV Resort
- Desiree Howell, Courtyard by Marriott Winter Haven
- Eric Michaels, Lakeland Downtown Development Authority
- Erica Smith, Bok Tower Gardens
- Jayme Jamison, Polk County History Center
- Josh Henderson, Bonnet Springs Park
- Lana Stripling, Northeast Polk Chamber of Commerce
- Melissa Goodson, Aerospace Center for Excellence & SUN ‘n FUN Aerospace Expo
- Stacy Walsh, Florida Southern College
MC Meeting Dates
Meetings are generally held on the 2nd Thursday, every other month at 9:00 a.m. unless otherwise noted. Please see meeting locations below.
- January 23, 2025 at SpringHill Suites Lakeland: 511 W Lime St, Lakeland, FL 33815
- March 13, 2025 at Bok Tower Gardens: 1151 Tower Blvd, Lake Wales, FL 33853
- May 8, 2025 at Bonnet Springs Park: 400 Bonnet Spgs Blvd, Lakeland, FL 33815
- July 24, 2025 at SunTrax/Florida’s Turnpike Enterprise: 100 Transformation Way, Auburndale, FL 33823
- September 25, 2025 at Whiskey Bent BBQ: 2325 Commerce Point Dr STE 100, Lakeland, FL 33801
- November 13, 2025 at
