This year, Snowfest will look a little different but the show will still go on as the City of Lakeland Celebrates the 40th Anniversary of this holiday tradition. Snowfest 2020 will take place on Friday, December 4th and Saturday, December 5th from 6-9 p.m. at the Frances Langford Promenade at Lake Mirror.
The event will feature a stroll through the snow along with other holiday delights in the area of the amphitheater on the east side of Lake Mirror. Visitors will enter the snowy promenade through four access tents where volunteers will be collecting the suggested price of admission – one canned food item per person entering the event. All collected non-perishable food items will be donated to VISTE (Volunteers in Service to the Elderly).
Entrance tents will be located at the following Promenade locations:
- The Alley Promenade Entrance (between Lakeland Electric and Hollis Garden)
- The sidewalk leading to the Promenade at the Magnolia Building
- The sidewalk leading to the Promenade at the Lake Mirror Center
- The sidewalk leading to the Promenade at the Volunteerism Statue parking lot
Manmade snow will be falling as visitors enter the designated event area. Along with the snow, there will be arts & craft vendors, a beautiful 30-foot-tall Christmas Tree, Santa and Mrs. Clause in a snow globe, Santa’s workshop with fun treats, a book giveaway sponsored by the Junior League of Greater Lakeland, entertainment, and tasty food trucks along with a number of vehicles on display from the presenting sponsor, Audi.
Frances Langford Promenade
The Frances Langford Promenade (also known as the Lake Mirror Promenade) is a historic site in Lakeland, Florida. It is located between Lemon Street and Lake Mirror Drive. On January 27, 1983, it was added to the US National Register of Historic Places. The project was built in two phases and completed in 1928. Charles Leavitt of New York was the designer. In 1946, the City of Lakeland dedicated the promenade to Lakeland native Frances Langford for her entertainment career that was escalated through her work with the USO during WWII. In 2013, the City re-dedicated the promenade and installed a new historic marker.