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Welcome To

VisitCentral
Florida

LAKELAND • WINTER HAVEN

 

Are you ready to explore Central Florida?Looking for fun? Central Florida’s Polk County has you covered. A wide array of things to do and see, including attractions, local restaurants, nature parks and hiking trails, boutique shops and museums.

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and Frank Lloyd Wright’s 13 structures at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

Let’s explore Central Florida.

Don’t forget to book a stay . Stay connected through Facebook for all of our events

Welcome to Polk County, Florida’s Sweetest Spot for epic outdoor adventures, incredible eats and Sunshine State attractions! Here, you can experience the best that Lakeland and Winter Haven have to offer while escaping the crowds found in larger cities. From wide open spaces to exhilarating thrill rides at nearby theme parks, we have it all. Let us help you plan a Central Florida vacation.

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SEE & DO

From incredible outdoor adventures to legendary attractions, there’s always something fun to explore in Florida’s Sweetest Spot.

  • Arts & Culture

    couple viewing piece of art at polk museum of art

  • Attractions

    Kids on the great lego race ride at LEGOLAND florida

  • Family Fun

    Children feeding llama at Safari Wilderness

  • Gardens & Parks

    Carillon Tower at Bok Tower Gardens in Lake Wales

  • Nature & Hiking

    Hiking Trail, Circle B Bar Reserve in Lakeland, FL

  • U-Pick, Farm & Food Tours

    Proctor's Goat Farm
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EVENTS

Looking for even more fun in Florida’s Sweetest Spot? Check out our upcoming featured events for 2023.

Feb

01

Lina Greco's weekend getaway with a stop to Bok Tower Gardens

Spring Bloom at Bok Tower Gardens

Spring Bloom is the most colorful time of the year at Bok Tower Gardens as…

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Feb

04

Family taking selfie at the lagoon during LEGOLAND Piratefest Weekend

PirateFest Weekends at LEGOLAND Florida

See LEGOLAND® Florida Resort’s Brickbeard’s Watersports Stunt Show during PirateFest Weekends.

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Feb

04

cowboy on a bull during Saturday Night Rodeo at Westgate River Ranch Resort

Saturday Night Rodeo

Yee-haw! 8 seconds may not seem like a long time, but when you're watching a…

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Feb

11

Spring Training Lead-Off event

Spring Training Day Lead-Off

Central Florida's Welcome Center celebrates Spring Training with prize giveaways, attraction ticket specials and more.

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Feb

16

Lady being poured wine at Taste of Winter Haven event

Taste of Winter Haven

Taste of Winter Haven is an evening event focused on giving the community an opportunity…

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Feb

22

Logo for the Tiger BBQ

Tiger BBQ

Join us in welcoming back our Detroit Tigers at Publix Field at Joker Marchant Stadium with…

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Feb

25

Publix Field view

Detroit Tigers Spring Training

Catch at Detroit Tigers Spring Training game in Lakeland this March.

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Mar

28

The skies over Central Florida will be pretty busy this weekend!⁠.⁠This Friday and Saturday, make plans to enjoy aircraft displays, a car show, and so much more, during the @SunnFun_FlyIn Holiday Flying Festival.⁠.⁠What to expect:⁠🛬 - Short Takeoff and Landing (STOL) Competition⁠🏃‍♂️ - 5K Airport Run (Saturday)⁠🎈 - Hot Air Balloon Glow (Friday Evening) and Launch (Saturday Morning)⁠🎅 - Santa will arrive in a Stearman (Noon on Saturday)⁠🛍️ - More than 50 exhibitors⁠🥨 - Food Vendors⁠🛩️ - Airplane Displays⁠🚗 - Car Show⁠🛫 - Friday Evening and Saturday Airshows, featuring the F35 Lightening II & F-16 Viper demo teams⁠.⁠Times:⁠Friday, December 4th, Gate Opens at 8a⁠Saturday, December 5th, Gate Opens at 7a⁠.⁠Click the link in our bio to learn more.⁠.⁠.⁠.⁠#SunnFun #AirShow #STOL #STOLCompetition #HotAirBalloon #BalloonGlow #SunnFunHolidayFlyingFestival #Aircraft #CarShow #Aviation #avgeek #flying #airplane #SNF #SNF20 #ramplife #LoveFL #VisitCentralFL

SUN ‘n FUN Aerospace Expo

SUN ‘n FUN Aerospace Expo is one of the world's largest annual aviation events. This…

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LEARN & DISCOVER

Couple at Bok Tower Gardens in Lake Wales, photographed by Maddness Photography LLC

Valentine’s Day in Central Florida

With the day of love quickly approaching, it is that time to book appointments, make reservations, and solidify your plans...

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Lina Greco at Bok Tower Gardens looking at blooming flowers

Spring Bloom at Bok Tower Gardens

Bok Tower Gardens in Lake Wales celebrates a new season with spring blooming tours, music and more. Spring Bloom Festival...

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Events in Central Florida

SUN ‘n FUN Aerospace Expo

SUN ‘n FUN Aerospace Expo is BACK for its 49th year in 2023 and we are excited about this highly...

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Fans watching Tigers Spring Training game in Lakeland, FL

Take Me Out to the Ball Game at Tigertown

The 2023 MLB season won’t be long coming around and Tigertown in Lakeland, Florida, is gearing up for the Detroit...

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Barbecue Festivals in Central Florida

Barbecue Festivals in Central Florida

A new year signals the return of barbecue festivals in Central Florida. You’ll find several opportunities to experience mouthwatering barbecue...

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father and son on Great LEGO Race roller coaster at LEGOLAND in Winter Haven, FL

Family-Friendly Central Florida Spring Break Ideas

We’ve put together a Top 10 Family-Friendly Central Florida Spring Break Ideas for 2023. We hope to see you and...

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DEALS & SPECIALS

See our featured special offers and discounts from a range of hotels and local attractions. Purchase Discount Attraction Tickets or sign up for our exclusive Polk Savings Pass for even greater savings.

2 kids riding the great lego race ride at legoland florida

PLAYcation Package

Build your ultimate vacation, staycation or PLAYcation with a vacation package that combines the fun of the LEGOLAND®…

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Lakefront pool at the Courtyard by Marriott Winter Haven

Visit Central Florida Exclusive Rate!

Get 18% off the best available rate at the stunning Courtyard Winter Haven. Just across from Peppa Pig…

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Pool, pool deck and exterior of Holiday Inn Club Vacations Orlando Breeze Resort in Davenport, FL

Save up to 30% on Your Next Getaway!

Ring INN the new year with an unforgettable family vacation and save up to 30 percent when you…

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Central Florida tourism photo of Grove Roots Brewing Company in Winter Haven. Local craft brewery and taproom inspired by Central Florida's historic citrus culture. Visit Grove Roots Brewing Co. at 302 3rd St SW, Winter Haven, FL 33880.

Craft Beer Savings

Get sweet craft beer savings and win awesome prizes with the Adventure on Tap: Craft Beer Pass!

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Family Playing Soccer at RV Site

Book Early & Save 20%

Change your latitude to paradise at Camp Margaritaville RV Resort and Cabana Cabins in Auburndale, Central Florida! Receive…

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Resort pool at twilight at Balmoral Resort

Save 30% on Mid-Week Stays

Save 30% if you check in on Sunday, Monday or Tuesday and stay 3 nights or more, in…

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