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Welcome To

VisitCentral
Florida

LAKELAND • WINTER HAVEN

Are you ready to explore Central Florida?Looking for fun? Central Florida’s Polk County has you covered. A wide array of things to do and see, including attractions, local restaurants, nature parks and hiking trails, boutique shops and museums.

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and Frank Lloyd Wright’s 13 structures at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

Let’s explore Central Florida.

Don’t forget to book a stay . Stay connected through Facebook for all of our events

Welcome to Polk County, Florida’s Sweetest Spot for epic outdoor adventures, incredible eats and Sunshine State attractions! Here, you can experience the best that Lakeland and Winter Haven have to offer while escaping the crowds found in larger cities. From wide open spaces to exhilarating thrill rides at nearby theme parks, we have it all. Let us help you plan a Central Florida vacation.

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SEE & DO

From incredible outdoor adventures to legendary attractions, there’s always something fun to explore in Florida’s Sweetest Spot.

  • Arts & Culture

    couple viewing piece of art at polk museum of art

  • Attractions

    Kids on the great lego race ride at LEGOLAND florida

  • Family Fun

    Save at Bok Tower Gardens

  • Gardens & Parks

    Carillon Tower at Bok Tower Gardens in Lake Wales

  • Nature & Hiking

    Hiking Trail, Circle B Bar Reserve in Lakeland, FL

  • U-Pick, Farm & Food Tours

    Proctor's Goat Farm
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EVENTS

Looking for even more fun in Florida’s Sweetest Spot? Check out our upcoming featured events for 2022.

May

21

Cypress Gardens Water Ski Team

Cypress Gardens Water Ski Show

Cypress Gardens Water Ski Team hosts a free, monthly show-ski event at Lake Silver in…

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May

21

Polk Museum of Art

Docent-Led Tour at Polk Museum of Art

Visit Polk Museum of Art at Florida Southern College each on the 3rd Saturday of each month to…

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May

21

LEGO NINJAGO Days

LEGO NINJAGO Days

Kids join their favorite heroes and "become a ninja" during LEGO NINJAGO Days at LEGOLAND…

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May

21

cowboy on a bull during Saturday Night Rodeo at Westgate River Ranch Resort

Saturday Night Rodeo

Yee-haw! 8 seconds may not seem like a long time, but when you're watching a…

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Jun

03

First Friday

Lakeland First Friday

First Friday in Lakeland on June 3rd will feature Visit Central Florida and the amazing…

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Oct

21

IWWF World Water Ski Show Tournament

IWWF World Water Ski Show Tournament

Serving as the capstone event for the 100th Anniversary of Water Ski, the 2022 IWWF…

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LEARN & DISCOVER

Summer Savings at LEGOLAND® Florida Resort

Summer Savings at LEGOLAND® Florida Resort

The sun is shining and its time to make all those great family vacation memories. Though our partnership with the...

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fireworks during Red, White, and BOOM at LEGOLAND Florida Resort in Winter Haven, FL

Fourth of July Events in Central Florida 2022

Get ready for plenty of family-friendly, Fourth of July fireworks fun in Polk County! Join us in the celebration and...

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Children feeding llama at Safari Wilderness

Top 5 Animal Selfies to Capture at Safari Wilderness

Safari Wilderness has so many incredible animals to see – both from far away and up close! Whether you enjoy...

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Mother and daughter on horses at River Ranch

The Perfect Mother’s Day Weekend in Lakeland

There are so many things to treat your Mom to over Mother’s Day Weekend in Lakeland, whether its a fancy...

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Top Airboat Tours in Central Florida

Top Airboat Tours in Central Florida

Ready for the ride of your life? An airboat tour is just what you need! Check out the top airboat...

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crowd at mayfaire by the lake

Top 5 Things To Do Before & After Mayfaire by-the-Lake

Polk Museum of Art’s annual Mayfaire by-the-Lake fine art festival is a great reason to plan a weekend getaway to...

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DEALS & SPECIALS

See our featured special offers and discounts from a range of hotels and local attractions. Purchase Discount Attraction Tickets or sign up for our exclusive Polk Savings Pass for even greater savings.

LEGOLAND vacation package

PLAYcation Package

Build your ultimate vacation, staycation or PLAYcation with a vacation package that combines the fun of the LEGOLAND®…

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Save at the Balmoral Resort

Book Early and Save 35%!

Plan your vacation early at this top vacation rental resort and get 35% off the Best Available Rate!…

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Lakefront pool at the Courtyard by Marriott Winter Haven

Visit Central Florida Exclusive Rate!

Get 18% off the best available rate at the stunning Courtyard Winter Haven. Just across from Peppa Pig…

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Family around firepit at Camp Magaritaville

Stay Longer and Save

Book 7 nights at Camp Margaritaville cabins and RV sites, and get the 7th at no extra charge!

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PLANNING A VACATION?

This free guide is full of resources and articles about Florida Sweetest Spot, including attractions, experiences, hotels, vacation rentals, and lots more!

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