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VisitCentral
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LAKELAND • WINTER HAVEN

 

Are you ready to explore Central Florida?Looking for fun? Central Florida’s Polk County has you covered. A wide array of things to do and see, including attractions, local restaurants, nature parks and hiking trails, boutique shops and museums.

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and Frank Lloyd Wright’s 13 structures at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

Let’s explore Central Florida.

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The Real Florida Magic is here in Central Florida, a region of 17 charming communities, including Lakeland and Winter Haven, that are filled with natural beauty and surprising discoveries. From historic gems, extraordinary attractions and thrilling theme parks to epic outdoor adventures, a vacation here feels worlds away, yet is still close to Orlando.

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SEE & DO

From incredible outdoor adventures to legendary attractions, there’s always something magical to discover.

  • Arts & Culture

    couple viewing piece of art at polk museum of art

  • Attractions

    Kids on the great lego race ride at LEGOLAND florida

  • Family Fun

    Children feeding llama at Safari Wilderness

  • Gardens & Parks

    Carillon Tower at Bok Tower Gardens in Lake Wales

  • Nature & Hiking

    Hiking Trail, Circle B Bar Reserve in Lakeland, FL

  • U-Pick, Farm & Food Tours

    Soft serve ice cream, orange and tangerine juice, pecans, oranges and strawberries at Ridge Island Groves. Florida Citrus Makes a Great Christmas Gift
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EVENTS

Looking for even more magical experiences? Check out our upcoming featured events for 2025.

Jun

21

Rodeo at Westgate River Ranch

Saturday Night Rodeo

Yee-haw! 8 seconds may not seem like a long time, but when you're watching a…

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Jun

21

Cypress Gardens Water Ski Team

Cypress Gardens Water Ski Show

Cypress Gardens Water Ski Team hosts a free, monthly show-ski event at Lake Silver in…

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Jun

25

Crowning of Casana Fink, Miss Florida 2024

Miss Florida Scholarship Competition

This year's Miss Florida Scholarship Competition will be held Wednesday, June 25th thru Saturday, June…

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Jun

26

Save at Bok Tower Gardens

Wawa Summer Fun Day at Bok Tower

Enjoy FREE admission to Bok Tower Gardens on this day. Guests must pre-register to attend!

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Aug

01

First Friday

Lakeland First Friday

Downtown shops and restaurants will be open late. Don’t miss the Makers Market, featuring local…

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LEARN & DISCOVER

Extend Your Central Florida Vacation in Polk County

Extend Your Central Florida Vacation in Polk County

Extend the Magic: Unwind in Central Florida After the Theme Parks Central Florida is home to some of the most...

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LEGO fireworks over lake at during Holidays at LEGOLAND

Fourth of July Events in Central Florida 2025

Get ready for plenty of family-friendly, Fourth of July fireworks fun in Polk County! Join us in celebrating America’s birthday...

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SEA LIFE Florida Opens at LEGOLAND Florida Resort

SEA LIFE Florida Opens at LEGOLAND Florida Resort

Get ready to dive into adventure! There’s a brand-new world waiting to be explored at SEA LIFE Florida in Winter...

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Boy playing on firefighter truck at the Florida Children's Museum

Best Kid-Friendly Rainy Day Fun in Central Florida

When rain keeps your family inside during a Central Florida vacation, it can be hard to keep young kids entertained....

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Kids jumping on the bed at LEGOLAND Pirate Island Hotel

Summer Savings at LEGOLAND® Florida Resort

The sun is shining and its time to make all those great family vacation memories. Through our partnership with the...

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mother and her 2 sons sitting on a bench at bok tower gardens in lake wales, fl

The Perfect Mother’s Day Weekend in Lakeland

There are so many things to treat your Mom to over Mother’s Day Weekend in Lakeland, whether its a fancy...

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DEALS & SPECIALS

See our featured special offers and discounts from a range of hotels and local attractions. Purchase Discount Attraction Tickets or sign up for our exclusive Sunshine Savings Pass for even greater savings.

Lakefront pool at the Courtyard by Marriott Winter Haven

Visit Central Florida Exclusive Rate!

Get 18% off the best available rate at the stunning Courtyard Winter Haven. Just across from Peppa Pig…

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Camp Margaritaville Resort Aerial

Stay Longer and Save

Book 7 nights at Camp Margaritaville cabins and RV sites, and get the 7th at no extra charge!

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$3 Off Admission

$3 Off Admission

Visit the beautiful Bok Tower Gardens, one of Florida's original attractions.

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Central Florida tourism photo of Grove Roots Brewing Company in Winter Haven. Local craft brewery and taproom inspired by Central Florida's historic citrus culture. Visit Grove Roots Brewing Co. at 302 3rd St SW, Winter Haven, FL 33880.

Craft Beer Savings

Get sweet craft beer savings and win awesome prizes with the Adventure on Tap: Craft Beer Pass!

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